Lakoff and Johnson Assignment Example | Topics and Well Written Essays - 250 words

Lakoff and Johnson - Assignment Example According to Lakoff and Johnson, metaphorical concepts are beyond the ordinary meaning and far from the literal thinking and talking as they contain figurative, colorful, or poetic language (1980). Structural metaphors are conventional metaphors in which one of the concepts can be expressed in terms of another that is structured and sharply defined. For example According to Lakoff and Johnson, structural metaphors are cases in which source domains give the frameworks for the target domains in arguments (Lakoff & Johnson, 1980). In structural metaphors, economic activity is equal to war and relates various economic activities as war and the economy as the battlefield. The competitors in the businesses are warriors or armies that fight against each other. The economic activities take the concepts of attack and defense as in the example. â€Å"Due to the crises, the Indians will strike back meaning the country will work hard to revive the economy. Another example is "Labor is a resource and time is a resource†. The metaphors relate to economic resources especially in developed countries where labor and time are valuable assets for

Service Contracting Essay Example | Topics and Well Written Essays - 500 words - 1

Service Contracting - Essay Example There is a need to create methods that allow tools to rationalize about service contracts concerning their value. Feasibility analyzes help to unravel mainly and reasonably the merits and demerits of an up and running business or prospective business project, opportunities and risks existing in the setting. According to Kelly (2010), feasibility analysis helps present a chronological data of a business venture, brief account of the product or service, account statements, data of the activities and managerial aspects. Also, it helps present legal obligations including economic and tax information. Over and above, the efficacy of feasibility analyzes entails measuring the businesss prospective success. In this regard, an objective report gives the potential investors a chance to make correct decisions. The contractor selection process, which results in the awarding of construction contracts, is a significant factor in the building and construction industry. Many legal guidelines require that contractor selection process begin with a public advertisement where all the candidates submit their bids (Savas, 2005). These contracts can be granted via direct selection of informal competitive bidding process or negotiated contracting. The best practice techniques for administering a service contract entails adopting methods that institutions can use in establishing mistakes in the purchasing, managing and administering service contracts (Kelly, 2010). The best practices are actual approaches that institutions can use to boost the procurement process. Above all, best practice techniques entail to specific institutional procedures, standard, budget and time limits. In order to have a service contract objective, the public must be protected. This is because of the probability of acquiring poor quality service, elements of underperformance or failure concerns that can easily put the members of the public in